Llun o Ian Harris

Ian Harris

Dr, BSc (Hons), PhD, SFHEA

  • Aberystwyth University
    Cledwyn Building
    Penglais
    Aberystwyth

    Teyrnas Unedig Prydain Fawr a Gogledd Iwerddon

Cyfrifwyd yn seiliedig ar nifer y cyhoeddiadau sydd wedi eu storio yn Pure a dyfyniadau o Scpous
20152020

Allbwn ymchwil fesul blwyddyn

Os gwnaethoch unrhyw newidiadau yn Pure byddwch yn gallu eu gweld yn y fan yma cyn hir.

Proffil personol

Proffil

Ian has blended academia with business over the preceding 30 years. Having experience in FMCG operational management with Walmart, Strategic and Tactical consultancy for numerous FTSE 100 companies in Business Intelligence, Data Warehousing and E-Business. He was also part of the team (Programmes Director) that captured the biggest Venture Capital investment in Welsh history (Ubiquity, VOIP) and has recently been responsible for the Digital Marketing at a University. In addition to Ian's teaching and research interests he still consults for various commercial segments and is never happier than when he's crawling through data looking for business insights and improving the bottom line.

Ian has taught in Higher Education for over 20 years. With particular specialism in Digital Marketing.

Practitioner

  • Consumer Behaviour
  • Marketing Communications - Digital and SME based
  • Web and Mobile User Experience (UX)
  • Digital Strategy
  • Social Media
  • Web Analytics
  • Copywriting
  • Digital Advertising
  • Search Engine Optimisation and Search Engine Marketing
  • Campaign Development and Execution
  • Helping Start Up and Small Business with their Digital Marketing

Cyfrifoldebau

Degree Scheme Coordinator: Marketing

ABS: Marketing Director

FBaPS (Faculty): Marketing Coordination

Dysgu

AB27220: Consumer Behaviour

MM30520: Marketing Communications

MM30620: Digital Marketing

MM30220: Applied Marketing Management

Diddordebau ymchwil

Technology Acceptance: Exploring how stakeholders adopt technology, particularly the formation and alteration of motivations and attitudes

Chinese Born Globals: Exploring the factors that lead to successful born-global firms

Digital Persuasion and Influence: Exploring how imagery and semiotics impact attitudes and behaviour in digital environments

In addition to this personal research, Ian also supervises 8 PhD level students (3 PhD and 5 DProf)

Arbenigedd sy’n gysylltiedig â NDC y CU

Yn 2015, cytunodd gwladwriaethau sy’n aelodau'r Cenhedloedd Unedig ar 17 o Nodau Datblygu Cynaliadwy (NDC) byd-eang i ddod â thlodi i ben, diogelu’r blaned a sicrhau ffyniant i bawb. Mae gwaith y person hwn yn cyfrannu at y NDC canlynol:

  • NDC 2 - Dim Newyn
  • NDC 12 - Defnyddio a Chynhyrchu’n Gyfrifol
  • NDC 13 - Gweithredu ar y Newid yn yr Hinsawdd
  • NDC 15 - Bywyd ar y Tir

Ôl bys

Ewch i ganol y pynciau ymchwil lle mae Ian Harris ar waith. Mae’r labelau pwnc hyn yn dod o waith y person hwn. Gyda’i gilydd maen nhw’n ffurfio ôl bys unigryw.
  • 1 Proffiliau Tebyg