Absolute Essentials of Entrepreneurship

Allbwn ymchwil: Llyfr/AdroddiadLlyfr


Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
Iaith wreiddiolSaesneg
Man cyhoeddiAbingdon
CyhoeddwrTaylor & Francis
Nifer y tudalennau122
ISBN (Electronig)9780429330759
ISBN (Argraffiad)9780367353322, 9780367505813
StatwsCyhoeddwyd - 10 Gorff 2020

Cyfres gyhoeddiadau

EnwAbsolute Essentials of Business and Economics

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