@inbook{0c3b40df68524188bad7859a3132fee8,
title = "Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing",
keywords = "Services marketing",
author = "Judy Broady-Preston",
note = "Broady-Preston, J. (2013). Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing. In Gupta, D., Koontz, C., & Massisimo, A. (Eds.), Marketing Library and Information Services II: A Global Outlook. (pp. 23-42). (IFLA Publications 159). Berlin/Munich: De Gruyter Saur",
year = "2013",
doi = "10.1515/9783110281040",
language = "English",
isbn = "978-3-11-028104-0",
series = "IFLA Publications 159",
publisher = "De Gruyter",
pages = "23--42",
editor = "Dinesh Gupta and Christie Koontz and Angels Massisimo",
booktitle = "Marketing Library and Information Services II: A Global Outlook",
address = "Germany",
}