Cross-Cultural Dimensions of Product Newness in the Automotive Sector, and their Differential Effect on Market Success

Paul Taylor‐west, Jim Saker, Gary Reed, Vicky Story, Heather Fulford

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddTrafodion Cynhadledd (ISBN)

    Iaith wreiddiolSaesneg
    TeitlProceedings of the 12th International Product Development Management Conference
    Tudalennau1597-1608
    StatwsCyhoeddwyd - Meh 2005
    DigwyddiadInternational Product Development Management - Copenhagen Business School, Copenhagen, Denmarc
    Hyd: 12 Meh 200514 Meh 2005
    Rhif y gynhadledd: 12

    Cynhadledd

    CynhadleddInternational Product Development Management
    Gwlad/TiriogaethDenmarc
    DinasCopenhagen
    Cyfnod12 Meh 200514 Meh 2005

    Dyfynnu hyn