Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

Jan Breitsohl, Marwan Khammash, Gareth Griffiths, Werner H. Kunz

Allbwn ymchwil: Cyfraniad at gynhadledd › Papur › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Statws	Cyhoeddwyd - 20 Hyd 2016
Digwyddiad	Global Marketing Conference, Hong Kong - Hong Kong, Hong Kong Hyd: 21 Gorff 2016 → 24 Gorff 2016

Cynhadledd	Global Marketing Conference, Hong Kong
Gwlad/Tiriogaeth	Hong Kong
Dinas	Hong Kong
Cyfnod	21 Gorff 2016 → 24 Gorff 2016

Cysylltiad parhaol

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title = "Don{\textquoteright}t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer",

author = "Jan Breitsohl and Marwan Khammash and Gareth Griffiths and Kunz, {Werner H.}",

year = "2016",

month = oct,

day = "20",

language = "English",

note = "Global Marketing Conference, Hong Kong ; Conference date: 21-07-2016 Through 24-07-2016",

}

TY - CONF

T1 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

AU - Breitsohl, Jan

AU - Khammash, Marwan

AU - Griffiths, Gareth

AU - Kunz, Werner H.

PY - 2016/10/20

Y1 - 2016/10/20

UR - http://hdl.handle.net/2160/44021

M3 - Paper

T2 - Global Marketing Conference, Hong Kong

Y2 - 21 July 2016 through 24 July 2016

ER -