Effects of motives on reactions to safe sun messages

Trefor Aspden, David K. Ingledew, John A. Parkinson

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

7 Dyfyniadau(SciVal)
115 Wedi eu Llwytho i Lawr (Pure)

Crynodeb

We investigated whether appearance motive for sun exposure, which strongly predicts exposure behaviour, would predict reactions to safe sun messages. In a survey with an embedded experiment, 245 individuals completed measures of motives, read a safe sun message framed by incentive (appearance/health), tone (directive/nondirective) and valence (gain/loss), then completed measures of reactions. For participants high in appearance motive, an appearance-nondirective message was most persuasive. Regardless of individual’s appearance motive, appearance messages produced lower reactance if phrased using nondirective language. To maximise persuasion and minimise reactance in individuals most motivated to sun expose, safe sun messages should focus on appearance using nondirective language.
Iaith wreiddiolSaesneg
Tudalennau (o-i)274-286
Nifer y tudalennau13
CyfnodolynPsychology, Health and Medicine
Cyfrol20
Rhif cyhoeddi3
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsCyhoeddwyd - 22 Gorff 2014

Ôl bys

Gweld gwybodaeth am bynciau ymchwil 'Effects of motives on reactions to safe sun messages'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

Dyfynnu hyn