Gender-Differentiated Production Features in Toy Commercials

Daniel Chandler, Merris Griffiths

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

16 Dyfyniadau(SciVal)

Crynodeb

Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The current study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statisti3 cally significant differences were found for the same features and also for camerawork.

Iaith wreiddiolSaesneg
Tudalennau (o-i)503-520
Nifer y tudalennau18
CyfnodolynJournal of Broadcasting and Electronic Media
Cyfrol44
Rhif cyhoeddi3
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsCyhoeddwyd - 01 Medi 2000

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