Internal marketing strategies in LIS: a strategic management perspective

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

21 Dyfyniadau (Scopus)


Reviews the literature which discusses the link between service quality and service delivery, and the recognition that employees are a critical factor in determining the success of the service exchange and customer satisfaction. Reports a study of a sample of public librarians in London using semi-structured questionnaires, unobtrusive observation, and an analysis of mission statements. The results suggest that a planned internal marketing programme may help to improve the success of public library services.
Iaith wreiddiolSaesneg
Tudalennau (o-i)294-301
Nifer y tudalennau7
CyfnodolynLibrary Management
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsCyhoeddwyd - 30 Meh 2002

Ôl bys

Gweld gwybodaeth am bynciau ymchwil 'Internal marketing strategies in LIS: a strategic management perspective'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

Dyfynnu hyn