Perceptual and Epistemic Newness: A Combination for the Development of New Automotive Products

Paul Taylor‐west, Heather Fulford, Gary Reed, Jim M. Saker, Vicky M. Story

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddTrafodion Cynhadledd (Nid-Cyfnodolyn fathau)

    Iaith wreiddiolSaesneg
    TeitlProceedings of the Academy of Marketing Conference
    Is-deitlMarketing: Building Business, Shaping Society
    StatwsCyhoeddwyd - Gorff 2005
    DigwyddiadMarketing: Building Business, Shaping Society - Dublin Institute of Technology, Dublin, Iwerddon
    Hyd: 01 Gorff 2005 → …
    Rhif y gynhadledd: 38

    Cynhadledd

    CynhadleddMarketing: Building Business, Shaping Society
    Gwlad/TiriogaethIwerddon
    DinasDublin
    Cyfnod01 Gorff 2005 → …

    Dyfynnu hyn