The fanta-sy of global products: Fizzy-drinks, differentiated ubiquity and the placing of globalization

Jesse Heley, Marc Welsh, Samantha Saville

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

2 Dyfyniadau(SciVal)
227 Wedi eu Llwytho i Lawr (Pure)

Crynodeb

If globalization is conceived as an outcome of negotiations between places and relational processes, how do researchers capture such amorphous complexity? Drawing upon the framework of assemblage theory this paper unpicks the plethora of processes and practices encompassed within the problematic term ‘globalization’. Focusing on the ‘banal’ object of a can of Fanta, we demonstrate how this exists in an assemblage which maintains coherence across space (i.e. is universally recognizable) yet is spatially differentiated in its components. Shedding light on how these processes coalesce in place we argue for the acknowledgement of the ‘ubiquitous’ in making place and the importance of difference in underpinning the ‘global’.

Iaith wreiddiolSaesneg
Tudalennau (o-i)683-697
Nifer y tudalennau15
CyfnodolynGlobalizations
Cyfrol17
Rhif cyhoeddi4
Dyddiad ar-lein cynnar27 Tach 2019
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsCyhoeddwyd - 18 Mai 2020

Ôl bys

Gweld gwybodaeth am bynciau ymchwil 'The fanta-sy of global products: Fizzy-drinks, differentiated ubiquity and the placing of globalization'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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