“This dapper hotty is working that tweed look”: Extending Workplace Affects on TubeCrush

This chapter analyse the website TubeCrush, where commuters share images of unsolicited attractive men on the London Underground. We define TubeCrush as a digital intimate public as it creates commonality in the desires of straight women and gay men. But TubeCrush also engages with and extends workplace affects through its location on the Tube, locating it in new urban post-Fordist economies. Our analysis brings together intimate publics and workplace affects by analysing love and romance, the celebration of financial masculinities and labours of the body. We argue that TubeCrush provides a sense of sociality and community, alleviating the alienation of the post-Fordist city. However, this is produced through an online distribution of images that orients the user to normative desires, closing down radical potential