Jonathan Fry

BA (Hons) Events Management, PgC Applied Social Research, MPhil, PGCE PCET, PGCTHE, FHEA


Research activity per year

Personal profile

Research interests

Events Management

Event Evaluation

Event Consumers

Event Technology

Digital Marketing




Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and South West England Heat).

Away from academia Jonathan's main interests include following the Cardiff Blues rugby team and supporting Wales' national rugby team and stand-up comedy events and festivals, his favourite comedians being Lee Evans, Rob Brydon, Lee Mack, Aisling Bea, Sean Lock and Rhod Gilbert.

Jonathan is currently undertaking PhD research within the department investigating consumer behaviour and pricing considerations surrounding VIP and face-value event ticket purchases.

Jonathan is currently Managing Editor for the 'International Journal of Hospitality and Event Management' (IJHEM):


Business School:

Director of Welsh Medium Studies 

Departmental Representative on the Business Panel of the Coleg Cymraeg Cenedlaethol

Schools Liaison (Welsh medium)

Orientation Week Co-ordinator

Academic Champion of Enterprise (ACE)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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Collaborations and top research areas from the last five years

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