Personal profile
Profile
Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and South West England Heat).
Jonathan joined Aberystwyth University in July 2018 as a Lecturer in Business & Management with an additional responsibility to deliver the Welsh medium provision. He is currently undertaking PhD research investigating VIP/Hospitality tickets for entertainment and sports events. Jonathan is also currently the Managing Editor for the 'International Journal of Hospitality and Event Management' (IJHEM) and is on the Editorial Advisory Board of the ‘Event Management Journal’ (EMJ).
Research interests
Events Management
Event Evaluation
Event Consumers
Event Technology
Digital Marketing
Marketing
Entrepreneurship
Responsibilities
Business School:
Director of Welsh Medium Studies
Departmental Representative on the Business Panel of the Coleg Cymraeg Cenedlaethol
Academic Champion of Enterprise (ACE)
The University:
Chair of the Aberystwyth Branch of the Coleg Cymraeg Cenedlaethol
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Critical Discussion of an Online Purchase Journey Map for VIP/Hospitality Event Tickets
Fry, J., 02 Jul 2025.Research output: Contribution to conference › Paper › peer-review
File12 Downloads (Pure) -
Marchnata tocynnau VIP a lletygarwch: Dadansoddiad cymharol o safbwyntiau cwsmeriaid a’r diwydiant digwyddiadau yng Nghymru a’r Deyrnas Unedig
Translated title of the contribution :Marketing VIP and hospitality tickets: A comparative analysis of consumer and event industry perspectives in Wales and the United Kingdom Research output: Contribution to journal › Article › peer-review
Open AccessFile -
VIP/Hospitality Event Packages: Using Online Reviews to Improve the Ticket Purchase Journey Map
Fry, J., Fuller-Love, N. & Owen, R., 25 Jul 2025, In: Event Management. 29, 6, p. 871-890 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)163 Downloads (Pure) -
Embedding employability into a business school dissertation module
Fry, J., Herring, B., Llywelyn, S., Thomas, A. & Saycell, A., 10 Jan 2024, Unpacking the 3Es: A national perspective. Norton, S. & Penaluna, A. (eds.). Cyngor Cyllido Addysg Uwch Cymru | The Higher Education Funding Council for Wales, p. 17-26Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile37 Downloads (Pure) -
VIP Hospitality Packages: Style Over Substance?
Fry, J., 31 May 2022, Events MISmanagement: Learning from failure. Brown, T., Higson, P. & Gaston, L. (eds.). Oxford: Goodfellow Publishers, p. 137-158Research output: Chapter in Book/Report/Conference proceeding › Chapter
-
What are the priorities of consumers and theatre Venue Managers in rural Wales when returning to live events?
Fry, J. & Owen, R., 23 Jun 2021.Research output: Contribution to conference › Abstract › peer-review
-
Consumer Behaviour and Best Practice Findings from the Events Industry in Wales
Fry, J., 01 Jul 2020, p. 16.Research output: Contribution to conference › Abstract
-
Transparency of VIP Event Ticket Packages: Exploring Best Practice
Fry, J., Harris, I. & Remoundou, K., 13 May 2020, p. 8-11.Research output: Contribution to conference › Abstract › peer-review
Open Access -
Exploring industry priorities regarding customer satisfaction and implications for event evaluation
Jaimangal-Jones, D., Fry, J. & Haven-Tang, C., 05 Mar 2018, In: International Journal of Event and Festival Management. 9, 1, p. 51-66 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile10 Citations (Scopus)946 Downloads (Pure)
Thesis
-
A comparative analysis of consumer and industry perceptions of sports and entertainment event VIP/Hospitality tickets: Critical enhancement of a purchase journey map and establishing willingness to pay
Fry, J. (Author), Fuller-Love, N. (Supervisor) & Owen, R. (Supervisor), 2026Student thesis: Doctoral Thesis › Doctor of Philosophy
File
Press/Media
-
Oasis are on the road again. But has the ticket scandal spelled the end of dynamic pricing?
30 Jun 2025
2 Media contributions
Press/Media: Media contribution
-
Event Ticketing – Primary/Secondary Markets
26 Jun 2025
1 Media contribution
Press/Media: Media contribution
-
Y Gantores Taylor Swift yng Nghaerdydd / The Singer Taylor Swift in Cardiff
18 Jun 2024
1 Media contribution
Press/Media: Media contribution
-
Association of Luxury Suite Designers
Fry, J. (Participant)
30 Sept 2024 → 01 Oct 2024Activity: Participating in or organising an event › Conference
-
Premiumization of Live Events
Fry, J. (Invited speaker)
30 Apr 2024Activity: Participating in or organising an event › Workshop, Seminar, or Course
-
Ticketing Professionals Conference 2024
Fry, J. (Participant)
21 Mar 2024Activity: Participating in or organising an event › Conference