Julie Jones

Julie Jones

PhD, MA, DipM, FCIM, FHEA, PGCTHE, Chartered Marketer, Dr

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Personal profile


Julie Jones is a lecturer in marketing for Aberystwyth Business School. Julie has an extensive background in systems engineering, project management, business consultancy and marketing. 

Prior to working at the University, Julie led an EMEA (Europe Middle East and Africa) wide team for IBM for a number of years before  setting up her own marketing consultancy specialising in Strategic Marketing and CRM/Customer Care for SMEs in the manufacturing and finance industries predominantly.

Her work with IBM included a number of pan-EMEA roles from lead Systems Engineer to Market Manager for ERP systems on the mainframes (super-servers).  She led pan-EMEA teams within these roles and delivered a large number of successful projects, from systems implementations for General Motors to major SAP installations across EMEA for companies such as Lufthansa, Peugeot-Citroen and the UK Post Office.  She also worked with the Big-4 management consultants on SAP, Business Intelligence, CRM and Data Warehousing systems on the mainframes and was introduced to universities as a guest lecturer on these topics at leading business schools across the UK. 

Her work as a marketing consultant included delivering revenue and profit improvements for a number of Welsh and Border town SMEs through operational and strategic marketing. Customer relationship management was also a core area of focus, helping businesses understand their customer base better and delivering improved retention for enhanced customer lifetime value.

After joining Aberystwyth as a lecturer in the business school she then moved to develop and head up the Project Management and Change Unit for the university which included almost 2 years as interim Marketing Director before coming back into the business school. 

She gained her Chartered Marketer status with the Chartered Institute for Marketing (CIM) in 2000, is a Fellow of CIM and a Senior Examiner for CIM in Digital and Marketing Strategy. She holds a PhD in Rural Entrepreneurship and Consumer Behaviour.  Her research interests include Welsh rural entrepreneurs, (particularly equestrian businesses), Business Networks and Trust Development and equestrian/rural sports.  



Research interests

Julie's research centres on small rural businesses and how they market themselves for success.  This includes values, trust and networks as well as increasing customer lifetime value.  This also includes the growth and resilience of rural Welsh towns.



Additional information

Outside of her work at Aberystwyth Julie has a very small number of marketing clients that she uses to 'keep her hand in' and to try and engage students in so that they can get useful experience.  She volunteers as marketing manager for Endurance GB and is part time Marketing Director for the family business.

She and her husband own a small farm in mid-Wales where she trains and competes her endurance horses. She is undertaking learning how to sail.


Julie is Director of GRRaIN (Growth, Rural Resilience and Innovation Network) and Knowledge Transfer and Exchange, developing business relationships through Knowledge Transfer Programs and other methods such as online training courses in marketing. She is also the liaison with CIM for professional CIM qualifications to enhance student degrees through the CIM graduate gateway program. 


Julie teaches modules in Global and Strategic marketing along with Business and Customer Relationships.  This is mainly at PGT level but also part 2 undergraduate level.  She endeavours to ensure that her students are business-ready and as well as academic content, ensures that there is a practical and applied element to all of her modules, with many business soft skills at the forefront.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production


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