An assessment of the relationship between marketing, information and strategy formulation in the UK retail banking sector

Judy Broady-Preston, Tim Hayward

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)277-287
Number of pages10
JournalInternational Journal of Information Management
Volume18
Issue number4
DOIs
Publication statusPublished - 30 Jun 1998

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