Original language | English |
---|---|
Pages (from-to) | 277-287 |
Number of pages | 10 |
Journal | International Journal of Information Management |
Volume | 18 |
Issue number | 4 |
DOIs | |
Publication status | Published - 30 Jun 1998 |
An assessment of the relationship between marketing, information and strategy formulation in the UK retail banking sector
Judy Broady-Preston, Tim Hayward
Research output: Contribution to journal › Article › peer-review