An assessment of the relationship between marketing, information and strategy formulation in the UK retail banking sector

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	277-287
Number of pages	10
Journal	International Journal of Information Management
Volume	18
Issue number	4
DOIs	https://doi.org/10.1016/S0268-4012(98)00016-4
Publication status	Published - 30 Jun 1998

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@article{9d6a48e8ec464960804fadafa1004a53,

title = "An assessment of the relationship between marketing, information and strategy formulation in the UK retail banking sector",

author = "Judy Broady-Preston and Tim Hayward",

year = "1998",

month = jun,

day = "30",

doi = "10.1016/S0268-4012(98)00016-4",

language = "English",

volume = "18",

pages = "277--287",

journal = "International Journal of Information Management",

issn = "0268-4012",

publisher = "Elsevier",

number = "4",

}

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T1 - An assessment of the relationship between marketing, information and strategy formulation in the UK retail banking sector

AU - Broady-Preston, Judy

AU - Hayward, Tim

PY - 1998/6/30

Y1 - 1998/6/30

UR - http://hdl.handle.net/2160/36289

U2 - 10.1016/S0268-4012(98)00016-4

DO - 10.1016/S0268-4012(98)00016-4

M3 - Article

SN - 0268-4012

VL - 18

SP - 277

EP - 287

JO - International Journal of Information Management

JF - International Journal of Information Management

IS - 4

ER -