An Examination of the Work Practices of Crowdfarms

Yihong Wang; Konstantinos Papangelis; Michael Saker; Ioanna Lykourentzou; Vassilis Javed Khan; Alan Chamberlain; Yong Yue; Jonathan Grudin

doi:10.1145/3411764.3445603

An Examination of the Work Practices of Crowdfarms

Yihong Wang, Konstantinos Papangelis, Michael Saker, Ioanna Lykourentzou, Vassilis Javed Khan, Alan Chamberlain, Yong Yue, Jonathan Grudin

Department of Psychology

Research output: Chapter in Book/Report/Conference proceeding › Conference Proceeding (Non-Journal item)

4 Citations (Scopus)

Abstract

Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in 53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.

Original language	English
Title of host publication	Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
ISBN (Print)	9781450380966
DOIs	https://doi.org/10.1145/3411764.3445603
Publication status	Published - 06 May 2021

Keywords

crowdfarms
crowdsourcing
work practices

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AU - Lykourentzou, Ioanna

AU - Khan, Vassilis Javed

AU - Chamberlain, Alan

AU - Yue, Yong

AU - Grudin, Jonathan

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AB - Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in 53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.

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BT - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems

PB - Association for Computing Machinery

ER -

An Examination of the Work Practices of Crowdfarms

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