Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Library and Information Services II: A Global Outlook
EditorsDinesh Gupta, Christie Koontz, Angels Massisimo
Place of PublicationBerlin/Munich
PublisherDe Gruyter
Number of pages20
ISBN (Print)978-3-11-028104-0
Publication statusPublished - 2013

Publication series

NameIFLA Publications 159
PublisherDe Gruyter Saur


  • Services marketing

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