TY - CHAP
T1 - Conclusions
AU - Garrod, Brian
AU - Fyall, Alan
AU - Wanhill, S.
AU - Leask, Anna
N1 - Fyall, A., Garrod, B., Leask, A., Wanhill, S. (2008). Conclusions, in Managing Visitor Attractions, (eds) Fyall, A.Garrod, B.Leask, A.Wanhill, S. Butterworth-Heinemann, Elsevier, Oxford, pp.347-353
Contents:-
Introduction: The role and nature of visitor attractions: The Nature and Purpose of Visitor Attractions; Interpreting the Development of the Visitor Attraction Product; Developing visitor attraction provision : Economic Aspects of Developing Theme Parks; Creating Visitor Attractions in Peripheral Areas; Visitor Attraction Development in East Asia; Public Transport as a Visitor Attraction; The management of visitor attractions: Authenticating Visitor Attractions based upon Ethnicity; Managing Visitor Impacts; Seasonality: The Perennial Challenge for Visitor Attractions; Management Challenges for Religion-based Attractions; Visitor Attractions and Human Resource Management; Marketing visitor attractions: Marketing Challenges and Opportunities for Heritage Tourism; World Heritage Sites: Managing the Brand; Competitive Theme Park Strategies: Lessons from Central Florida; Marketing Visitor Attractions: A Collaborative Approach; Future trends: Rediscovering the Imagination: Meeting the Needs of the New Visitor; A National Strategy for Visitor Attractions; The Future of Visitor Attractions
RONO: 00
PY - 2008
Y1 - 2008
N2 - This book, first published in 2003, became a standard as the collection of articles gathered by Fyall, Garrod and Leask set out to help attractions of all kinds and sizes build their businesses by understanding how to cope with the variables and vagaries of the tourism industry and survive through the 21st century.
This second edition, with new co-editor Wanhill, offers a similar mix of insights from authoritative contributors drawn from leading universities and practitioners across the world, demonstrating a truly global perspective.
Where it justifies its repeated sub-title of new directions' is in looking at life after the hype of the Millennium and big Lottery funding and in the shadow of global warming, not to mention the current rumbles of recession; a life where sustainability is a universal problem. Those attractions which have held their own, says Tim Smit in his foreword, are likely to have strengthened their storytelling and focused on attracting repeat visits, citing Chester Zoo and Dynamic Earth among other leading examples. Grouped into four sections including marketing and development, the contributors pull no punches. Leask, for example, examining the nature and role of visitor attractions, concludes that the growing diversity of stakeholder involvement in any given attraction could contribute to its downfall unless managers can address the potential conflicts of interest and consonant pressures.
The major section of this volume focuses on just this. Various contributors are at pains to stress the current overprovision in some areas and sound a warning lest imagination and political pressures lead to the visitor base being spread too thinly for sustainable business. Throughout, contributors offer case studies and tools to make managing these problems less hit-and-miss.
In sumary, this is a book that offers authoritative information on the sector along with practical help and inspiration to those labouring at the coal-face.
AB - This book, first published in 2003, became a standard as the collection of articles gathered by Fyall, Garrod and Leask set out to help attractions of all kinds and sizes build their businesses by understanding how to cope with the variables and vagaries of the tourism industry and survive through the 21st century.
This second edition, with new co-editor Wanhill, offers a similar mix of insights from authoritative contributors drawn from leading universities and practitioners across the world, demonstrating a truly global perspective.
Where it justifies its repeated sub-title of new directions' is in looking at life after the hype of the Millennium and big Lottery funding and in the shadow of global warming, not to mention the current rumbles of recession; a life where sustainability is a universal problem. Those attractions which have held their own, says Tim Smit in his foreword, are likely to have strengthened their storytelling and focused on attracting repeat visits, citing Chester Zoo and Dynamic Earth among other leading examples. Grouped into four sections including marketing and development, the contributors pull no punches. Leask, for example, examining the nature and role of visitor attractions, concludes that the growing diversity of stakeholder involvement in any given attraction could contribute to its downfall unless managers can address the potential conflicts of interest and consonant pressures.
The major section of this volume focuses on just this. Various contributors are at pains to stress the current overprovision in some areas and sound a warning lest imagination and political pressures lead to the visitor base being spread too thinly for sustainable business. Throughout, contributors offer case studies and tools to make managing these problems less hit-and-miss.
In sumary, this is a book that offers authoritative information on the sector along with practical help and inspiration to those labouring at the coal-face.
M3 - Chapter
SN - 978-0-7506-8545-0
SP - 347
EP - 353
BT - Managing Visitor Attractions
A2 - Fyall, A.
A2 - Garrod, B.
A2 - Leask, A.
A2 - Wanhill, S.
PB - Elsevier
ER -