Cross-Cultural Dimensions of Product Newness in the Automotive Sector, and their Differential Effect on Market Success

Paul Taylor‐west, Jim Saker, Gary Reed, Vicky Story, Heather Fulford

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationProceedings of the 12th International Product Development Management Conference
    Publication statusPublished - Jun 2005
    EventInternational Product Development Management - Copenhagen Business School, Copenhagen, Denmark
    Duration: 12 Jun 200514 Jun 2005
    Conference number: 12


    ConferenceInternational Product Development Management
    Period12 Jun 200514 Jun 2005

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