Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

Jan Breitsohl, Marwan Khammash, Gareth Griffiths, Werner H. Kunz

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 20 Oct 2016
Event	Global Marketing Conference, Hong Kong - Hong Kong, Hong Kong Duration: 21 Jul 2016 → 24 Jul 2016

Conference	Global Marketing Conference, Hong Kong
Country/Territory	Hong Kong
City	Hong Kong
Period	21 Jul 2016 → 24 Jul 2016

Permanent link

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title = "Don{\textquoteright}t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer",

author = "Jan Breitsohl and Marwan Khammash and Gareth Griffiths and Kunz, {Werner H.}",

year = "2016",

month = oct,

day = "20",

language = "English",

note = "Global Marketing Conference, Hong Kong ; Conference date: 21-07-2016 Through 24-07-2016",

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TY - CONF

T1 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

AU - Breitsohl, Jan

AU - Khammash, Marwan

AU - Griffiths, Gareth

AU - Kunz, Werner H.

PY - 2016/10/20

Y1 - 2016/10/20

UR - http://hdl.handle.net/2160/44021

M3 - Paper

T2 - Global Marketing Conference, Hong Kong

Y2 - 21 July 2016 through 24 July 2016

ER -