Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

Jan Breitsohl, Marwan Khammash, Gareth Griffiths, Werner H. Kunz

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 20 Oct 2016
EventGlobal Marketing Conference, Hong Kong - Hong Kong, Hong Kong
Duration: 21 Jul 201624 Jul 2016


ConferenceGlobal Marketing Conference, Hong Kong
Country/TerritoryHong Kong
CityHong Kong
Period21 Jul 201624 Jul 2016

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