Exploring place perception a photo-based analysis

Brian Garrod

Research output: Contribution to journalArticlepeer-review


This paper examines the merits of volunteer-employed photography as a technique for investigating perceptions of residents and tourists of a destination. An exploratory study was undertaken in which both groups were asked to photograph features they considered important to their personal experience of the Welsh seaside resort of Aberystwyth. Participants also completed photologs and written questionnaires, which were used to supplement a content analysis of their snapshots. This enabled various comparisons and inferences to be drawn regarding how the town is perceived as a destination and as a place to live. An unexpected finding is that residents and tourists tend to adopt similar ways of “reading” the destination.
Original languageEnglish
Pages (from-to)381-401
Number of pages21
JournalAnnals of Tourism Research
Issue number2
Publication statusPublished - 01 Apr 2008


  • volunteer-employed photography
  • destination
  • perceptions


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