Fieldwork at Sunset: Visual representations of anthropology online

Bryonny Goodwin-Hawkins, Hannah Gould

Research output: Contribution to journalArticlepeer-review

1 Citation (SciVal)
118 Downloads (Pure)


Most institutional anthropology departments have a website, to tout credentials, attract students, and offer information. These websites also take up the visual task of disciplinary representation, but their images have skipped the scrutiny that is necessary and overdue. This article analyzes online images of sociocultural anthropology across one hundred high-ranking universities worldwide. We show how, online, a discipline defined by diversity becomes readily reducible to “exotic” geographies and objectified “others.” While the urban serves as an unattractive foil, frequent images of children recall charity campaigns. Such visual tropes—which comprise a significant, public interface for anthropology—are not just awkwardly dated but also do disservice to ambitions for public anthropology. Change, we suggest, must begin at (the) home(page).
Original languageEnglish
Pages (from-to)97-111
Number of pages15
Issue number86
Publication statusPublished - 01 Mar 2020


  • Photography
  • Public anthropology
  • Visual anthropology
  • websites
  • Websites


Dive into the research topics of 'Fieldwork at Sunset: Visual representations of anthropology online'. Together they form a unique fingerprint.

Cite this