Hideously White: British Television, Glocalization and National Identity

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This article will argue that despite gaining praise from around the world for its particular form of 'public service broadcasting,' the British Broadcasting Corporation has proved to be surprisingly poor at reflecting the local, linguistic, racial, cultural, and religious differences throughout the United Kingdom. Tracing its historical development, it will argue that in the past century the British Broadcasting Corporation was responsible for simply producing a form of cultural hegemony that attempted to conceive 'Britishness' within an extremely narrow set of conventions, excluding all manner of people and communities in its attempt at 'making the nation as one man.' In contrast, this article will argue that new cable and satellite channels are now gradually breaking down the very notion of a 'unilateral' or 'unilingual' voice, eventually providing a 'common culture' for those viewers who do not fit easily into any neat definition of British citizenship.
Original languageEnglish
Pages (from-to)27-39
Number of pages13
JournalTelevision and New Media
Issue number1
Publication statusPublished - 2004


  • television
  • globalization
  • public service broadcasting
  • citizenship
  • national identity
  • new media


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