Introducing Information Technology into the Buying Process in an Automotive Dealer

Gary Reed, Vicky Story, Jim Saker, D. Cussell

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publication2001
    Subtitle of host publicationA Marketing Odyssey
    Publication statusPublished - Jul 2001
    EventAcademy of Marketing Conference - Cardiff University, Cardiff, United Kingdom of Great Britain and Northern Ireland
    Duration: 01 Jul 2001 → …

    Conference

    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom of Great Britain and Northern Ireland
    CityCardiff
    Period01 Jul 2001 → …

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