Introducing Information Technology into the Buying Process in an Automotive Dealer

Research output: Chapter in Book/Report/Conference proceeding › Conference Proceeding (ISBN)

Original language	English
Title of host publication	2001
Subtitle of host publication	A Marketing Odyssey
Publication status	Published - Jul 2001
Event	Academy of Marketing Conference - Cardiff University, Cardiff, United Kingdom of Great Britain and Northern Ireland Duration: 01 Jul 2001 → …

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom of Great Britain and Northern Ireland
City	Cardiff
Period	01 Jul 2001 → …

Permanent link

@inproceedings{579384debdd342e39ba1a48d80cb69cd,

title = "Introducing Information Technology into the Buying Process in an Automotive Dealer",

author = "Gary Reed and Vicky Story and Jim Saker and D. Cussell",

year = "2001",

month = jul,

language = "English",

isbn = "0 9537301 0 8",

booktitle = "2001",

note = "Academy of Marketing Conference ; Conference date: 01-07-2001",

}