Introduction to “International Broadcasting and Public Diplomacy in the 21st Century”

Gary Rawnsley

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International broadcasting remains a key activity in public diplomacy. In this Introduction I discuss how international broadcasting has long been associated with the projection of foreign policy interests, from an instrument of empire building in the 1920s and 1930s, through the Cold War and beyond. In particular, the Introduction evaluates how modern Information Communications Technologies, especially the internet and social media, have transformed the way international broadcasting contributes to public diplomacy.
Original languageEnglish
Pages (from-to)42-45
Number of pages4
JournalMedia and Communication
Issue number2
Publication statusPublished - 04 May 2016


  • broadcasting
  • internet
  • propaganda
  • public diplomacy
  • soft power


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