Marketing and its role in creating competitive advantage

Judy Broady-Preston; Emma Barnes

Marketing and its role in creating competitive advantage

Department of Information Studies

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2001
Event	XXXII Journados Mexicanas de Biblioteconomia - Universidad Veracruzana, Xalapa, Mexico Duration: 02 May 2001 → 04 Sept 2001

Conference

Conference	XXXII Journados Mexicanas de Biblioteconomia
Country/Territory	Mexico
City	Xalapa
Period	02 May 2001 → 04 Sept 2001

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@conference{e0ea043a1c1f40c98128080dbceff1e5,

title = "Marketing and its role in creating competitive advantage",

author = "Judy Broady-Preston and Emma Barnes",

note = "Annual Conference of the Asosiacion Mexicana de Bibliotecarios AC Invited keynote speaker; XXXII Journados Mexicanas de Biblioteconomia ; Conference date: 02-05-2001 Through 04-09-2001",

year = "2001",

language = "English",

}

TY - CONF

T1 - Marketing and its role in creating competitive advantage

AU - Broady-Preston, Judy

AU - Barnes, Emma

N1 - Annual Conference of the Asosiacion Mexicana de Bibliotecarios AC Invited keynote speaker

PY - 2001

Y1 - 2001

UR - http://hdl.handle.net/2160/41249

M3 - Paper

T2 - XXXII Journados Mexicanas de Biblioteconomia

Y2 - 2 May 2001 through 4 September 2001

ER -

Marketing and its role in creating competitive advantage

Conference

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