Neuroliberalism: Cognition, context, and the geographical bounding of rationality

Mark Whitehead, Rhys Jones, Rachel Howell, Jessica Pykett, Rachel Lilley

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33 Citations (SciVal)
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Focusing on the rise of the behavioural sciences within the design and implementation of public policy, this paper introduces the concept of neuroliberalism and suggests that it could offer a creative context within which to interpret related governmental developments. Understanding neuroliberalism as a system of government that targets the more-than-rational aspects of human behaviour, this paper considers the particular contribution that geographical theories of context and spatial representation can make to a critical analysis of this evolving governmental project
Original languageEnglish
Pages (from-to)632-649
Number of pages18
JournalProgress in Human Geography
Issue number4
Early online date04 Jun 2018
Publication statusPublished - 01 Aug 2019


  • behaviour change policies
  • Governance
  • Context
  • irrationality
  • neoliberalism
  • neuroliberalism
  • context
  • behaviour change


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