@inproceedings{19cf0c4687f44d8cb320c0ddba799d39,
title = "Participate: Pervasive Computing for Environmental Campaigns",
abstract = "Participate was a three year collaboration between industry and academia to explore how mobile, Web and broadcast technologies could combine to deliver environmental campaigns. In a series of pilot projects, schools used mobile sensors to enhance science learning; visitors to an ecological attraction employed mobile phones to access and generate locative-media; and the public played a mobile phone game that challenged their environmental behaviours. Key elements of these were carried forward into an integrated trial in which participants were assigned a series of environmental missions as part of an overarching narrative that was delivered across mobile, broadcast and Web platforms. These experiences use a three-layered structure for campaigns that draw on experts, local groups and the general public, who engage through a combination of playful characterisation and social networking.",
author = "Alan Chamberlain and Dominic Price and Martin Flintham and Kevin Glover and Chris Greenhalgh and Steve Benford and Andy Gower and Amanda Gower",
year = "2013",
doi = "10.1007/978-3-642-39476-8_127",
language = "English",
isbn = "9783642394751",
series = "Communications in Computer and Information Science",
publisher = "Springer Nature",
number = "PART II",
pages = "633--637",
booktitle = "HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings",
address = "Switzerland",
edition = "PART II",
note = "15th International Conference on Human-Computer Interaction, HCI International 2013 ; Conference date: 21-07-2013 Through 26-07-2013",
}