Personality and Selling: Playing the Game - the Route to Sales Success

Sarah Maxwell, Gary Reed, Jim Saker, Vicky Story

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationA History of the Next Decade
    Publication statusPublished - Jul 2003
    EventAcademy of Marketing Annual Conference - Aston Business School, Birmingham, United Kingdom of Great Britain and Northern Ireland
    Duration: 01 Jul 2003 → …


    ConferenceAcademy of Marketing Annual Conference
    Country/TerritoryUnited Kingdom of Great Britain and Northern Ireland
    Period01 Jul 2003 → …

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