Predicting Sales Performance: A New Approach

Sarah Maxwell, Gary Reed, Jim Saker, Vicky Story

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationMarketing in a Changing World
    Subtitle of host publicationScope, Opportunities and Challenges
    Publication statusPublished - May 2002
    EventEuropean Marketing Academy Conference - University of Minho, Braga, Portugal
    Duration: 01 May 2002 → …
    Conference number: 31


    ConferenceEuropean Marketing Academy Conference
    Period01 May 2002 → …

    Cite this