Predicting Sales Performance: A New Approach

Sarah Maxwell, Gary Reed, Jim Saker, Vicky Story

Research output: Chapter in Book/Report/Conference proceeding › Conference Proceeding (Non-Journal item)

Original language	English
Title of host publication	Marketing in a Changing World
Subtitle of host publication	Scope, Opportunities and Challenges
Publication status	Published - May 2002
Event	European Marketing Academy Conference - University of Minho, Braga, Portugal Duration: 01 May 2002 → … Conference number: 31

Conference	European Marketing Academy Conference
Country/Territory	Portugal
City	Braga
Period	01 May 2002 → …

Permanent link

@inproceedings{e65ae68a416d42d59e3544dc50493a6d,

title = "Predicting Sales Performance: A New Approach",

author = "Sarah Maxwell and Gary Reed and Jim Saker and Vicky Story",

year = "2002",

month = may,

language = "English",

isbn = "972-8755-00-7",

booktitle = "Marketing in a Changing World",

note = "European Marketing Academy Conference ; Conference date: 01-05-2002",

}