Standardisation of Frustration? Implementation of Computer Assisted Sales Processes in Automotive Dealerships

Paul Taylor‐west, Gary Reed, Jim M. Saker

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Subtitle of host publicationMarketing: Building Business, Shaping Society
    Publication statusPublished - Jul 2005
    EventMarketing: Building Business, Shaping Society - Dublin Institute of Technology, Dublin, Ireland
    Duration: 01 Jul 2005 → …
    Conference number: 38


    ConferenceMarketing: Building Business, Shaping Society
    Period01 Jul 2005 → …

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