Standardisation of Frustration?: Implementation of Computer Assisted Sales Processes in Automotive Dealerships

Standardisation of Frustration? Implementation of Computer Assisted Sales Processes in Automotive Dealerships

Paul Taylor‐west, Gary Reed, Jim M. Saker

Research output: Chapter in Book/Report/Conference proceeding › Conference Proceeding (Non-Journal item)

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference
Subtitle of host publication	Marketing: Building Business, Shaping Society
Publication status	Published - Jul 2005
Event	Marketing: Building Business, Shaping Society - Dublin Institute of Technology, Dublin, Ireland Duration: 01 Jul 2005 → … Conference number: 38

Conference	Marketing: Building Business, Shaping Society
Country/Territory	Ireland
City	Dublin
Period	01 Jul 2005 → …

@inproceedings{08eaa466d5d649c99eea7b01b907e733,

title = "Standardisation of Frustration?: Implementation of Computer Assisted Sales Processes in Automotive Dealerships",

author = "Paul Taylor‐west and Gary Reed and Saker, {Jim M.}",

year = "2005",

month = jul,

language = "English",

booktitle = "Proceedings of the Academy of Marketing Conference",

note = "Marketing: Building Business, Shaping Society ; Conference date: 01-07-2005",

}

Proceedings of the Academy of Marketing Conference: Marketing: Building Business, Shaping Society. 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference Proceeding (Non-Journal item)