TY - JOUR
T1 - The 1996 presidential campaign in Taiwan
T2 - Packaging politics in a democratizing state
AU - Rawnsley, Gary
N1 - Rawnsley, G. (1997). The 1996 presidential election campaign in Taiwan: The packaging of politics in a democratising state. Harvard International Journal of Press Politics, 2 (2), 47-61
PY - 1997/3
Y1 - 1997/3
N2 - This article explores how China's military exercises influenced the campaigns of the candidates in Taiwan's first presidential election in March 1996. It draws on our understanding of election campaigning in the West to demonstrate how candidates responded to (1) the advantages of incumbency; (2) the requirements of the modern mass media; (3) negative campaigning; and (4) the importance of finance and professionalism. It challenges the assumption that these trends represent an “Americanization” of campaigning, since traditional methods of voter mobilization remain crucially important in Taiwan's evolving electoral system.
AB - This article explores how China's military exercises influenced the campaigns of the candidates in Taiwan's first presidential election in March 1996. It draws on our understanding of election campaigning in the West to demonstrate how candidates responded to (1) the advantages of incumbency; (2) the requirements of the modern mass media; (3) negative campaigning; and (4) the importance of finance and professionalism. It challenges the assumption that these trends represent an “Americanization” of campaigning, since traditional methods of voter mobilization remain crucially important in Taiwan's evolving electoral system.
UR - http://www.scopus.com/inward/record.url?scp=0031541859&partnerID=8YFLogxK
U2 - 10.1177/1081180X97002002005
DO - 10.1177/1081180X97002002005
M3 - Article
VL - 2
SP - 47
EP - 61
JO - The Harvard International Journal of Press/Politics
JF - The Harvard International Journal of Press/Politics
IS - 2
ER -