The Impact of Information Technology on Consumers' Perceptions of the Buying Process in an Automotive Retail Dealer

Gary Reed, Vicky Story, Jim Saker, D. Cussell

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationRethinking European Marketing
    Publication statusPublished - May 2001
    EventEuropean Marketing Academy Conference - Bergen, Norway
    Duration: 01 May 2001 → …
    Conference number: 30


    ConferenceEuropean Marketing Academy Conference
    Period01 May 2001 → …

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