The Impact of Manufacturer-Dealer Relationships on New Product Success

Grazyna B. Stachow, Gary Reed, Vicky Story, Jim Saker, I. G. Smith

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Publication statusPublished - Jul 2004
    EventAcademy of Marketing Conference 2004 - University of Gloucestershire, Cheltenham, United Kingdom of Great Britain and Northern Ireland
    Duration: 01 Jul 2004 → …


    ConferenceAcademy of Marketing Conference 2004
    Country/TerritoryUnited Kingdom of Great Britain and Northern Ireland
    Period01 Jul 2004 → …

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