The Impact of Manufacturer-Dealer Relationships on New Product Success

Grazyna B. Stachow, Gary Reed, Vicky Story, Jim Saker, I. G. Smith

Research output: Chapter in Book/Report/Conference proceeding › Conference Proceeding (Non-Journal item)

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference
Publication status	Published - Jul 2004
Event	Academy of Marketing Conference 2004 - University of Gloucestershire, Cheltenham, United Kingdom of Great Britain and Northern Ireland Duration: 01 Jul 2004 → …

Conference	Academy of Marketing Conference 2004
Country/Territory	United Kingdom of Great Britain and Northern Ireland
City	Cheltenham
Period	01 Jul 2004 → …

Permanent link

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title = "The Impact of Manufacturer-Dealer Relationships on New Product Success",

author = "Stachow, {Grazyna B.} and Gary Reed and Vicky Story and Jim Saker and Smith, {I. G.}",

year = "2004",

month = jul,

language = "English",

isbn = "1 86174 148 0",

booktitle = "Proceedings of the Academy of Marketing Conference",

note = "Academy of Marketing Conference 2004 ; Conference date: 01-07-2004",

}

TY - GEN

T1 - The Impact of Manufacturer-Dealer Relationships on New Product Success

AU - Stachow, Grazyna B.

AU - Reed, Gary

AU - Story, Vicky

AU - Saker, Jim

AU - Smith, I. G.

PY - 2004/7

Y1 - 2004/7

UR - http://hdl.handle.net/2160/43450

M3 - Conference Proceeding (Non-Journal item)

SN - 1 86174 148 0

BT - Proceedings of the Academy of Marketing Conference

T2 - Academy of Marketing Conference 2004

Y2 - 1 July 2004

ER -