The Influence of Atmospherics in a Car Dealership: Measuring Customer Perceptions of a Change in the Selling Environment

Gary Reed, Vicky Story, L. H. Hurdley, Jim Saker

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationMarketing in the New Millennium
    Publication statusPublished - May 2000
    EventEuropean Marketing Academy Conference - Erasmus University, Rotterdam, Netherlands
    Duration: 01 May 2000 → …
    Conference number: 29


    ConferenceEuropean Marketing Academy Conference
    Period01 May 2000 → …

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