Abstract
Background: An Australian-based study found positive mood increases the primacy effect in impression formation (Forgas, 2011). Whether this effect translates to other cultures is not known.
Objectives: To determine whether the influence of mood on primacy effects in impression formation generalises to a UK sample.
Method: A 3 (mood type) x 2 (word-order sequence) between-subjects design was used. Participants (n=120) first completed a mood induction task and then viewed six adjectives (seen in either positive-negative or negative-positive order) describing a hypothetical person. They then rated the person on likeability, sociability, friendliness and happiness.
Results: While a primacy effect was observed (p=0.006), mood did not influence this (p=0.42). However, word-sequence order was significant (p=0.01), with participants seeing adjectives in a positive-negative order forming more favourable social impressions.
Conclusions: Mood had no impact on social judgments. Implications for future research into cross-cultural evaluations on mood and primacy effects in impression formation are discussed.
Objectives: To determine whether the influence of mood on primacy effects in impression formation generalises to a UK sample.
Method: A 3 (mood type) x 2 (word-order sequence) between-subjects design was used. Participants (n=120) first completed a mood induction task and then viewed six adjectives (seen in either positive-negative or negative-positive order) describing a hypothetical person. They then rated the person on likeability, sociability, friendliness and happiness.
Results: While a primacy effect was observed (p=0.006), mood did not influence this (p=0.42). However, word-sequence order was significant (p=0.01), with participants seeing adjectives in a positive-negative order forming more favourable social impressions.
Conclusions: Mood had no impact on social judgments. Implications for future research into cross-cultural evaluations on mood and primacy effects in impression formation are discussed.
| Original language | English |
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| Publication status | Published - 04 May 2013 |
| Event | British Psychological Society Welsh Branch Annual Student Conference - Glyndwr University, Wrexham, United Kingdom of Great Britain and Northern Ireland Duration: 04 May 2013 → … |
Conference
| Conference | British Psychological Society Welsh Branch Annual Student Conference |
|---|---|
| Country/Territory | United Kingdom of Great Britain and Northern Ireland |
| City | Wrexham |
| Period | 04 May 2013 → … |