The 'knock-on' effect of e-business upon graphic design smes in South Wales

Lyndon Murphy, Joanna Jones, Huw Swayne, Brychan Thomas

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (SciVal)

Abstract

This chapter depicts the current findings of an ongoing longitudinal study pertaining to e-business and the graphic design industry. The research problem can be described as identifying the extent of engagement by graphic designers with e-business. The location of the study is Industrial South Wales: Cardiff, Newport, Swansea and the South Wales Valleys with the particular focus being Small and Medium Size Enterprises (SMEs). For the purpose of the study, the European Commission definitions relating to SMEs have been utilised (last revised 2005).

Original languageEnglish
Title of host publicationE-Commerce Adoption and Small Business in the Global Marketplace
Subtitle of host publicationTools for Optimization
PublisherIGI Global Publishing
Pages208-219
Number of pages12
ISBN (Print)9781605669984
DOIs
Publication statusPublished - 2010
Externally publishedYes

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