The Playfulness of Sales Managers: Its Effect on Sales Reps' Organizational Commitment to Job Satisfaction

Sarah Maxwell, Gary Reed, Jim Saker, Vicky Story

    Research output: Chapter in Book/Report/Conference proceedingConference Proceeding (Non-Journal item)

    Original languageEnglish
    Title of host publicationWorldwide Marketing
    Publication statusPublished - May 2004
    EventEuropean Marketing Academy Conference - University of Murcia, Murcia, Spain
    Duration: 01 May 2004 → …
    Conference number: 33


    ConferenceEuropean Marketing Academy Conference
    Period01 May 2004 → …

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