TY - JOUR
T1 - Tourism on two wheels: Patterns of Motorcycle Leisure in Wales.
AU - Cater, Carl
N1 - This is the author accepted manuscript. The final version is available from Elsevier via http://dx.doi.org/10.1016/j.tourman.2017.02.007
PY - 2017/8/1
Y1 - 2017/8/1
N2 - The motorcycle leisure sector has evolved from a rebellious culture of the 1950s to a large mainstream market sector today. Motorcycle touring has grown significantly in recent years, with a shift to larger capacity motorcycles and an increase in the average age of motorcyclists. The demographics of this group has meant that, increasingly, motorcycles are used for leisure purposes rather than commuting. Peripheral locations, with a high proportion of the mountain and scenic roads favoured by motorcyclists, have seen a dramatic influx of these recreationists. Despite this significance there has been little academic work on the subject, or concerted efforts to embrace this market sector by destination marketing organisations. This paper discusses the findings of an investigation into the motorcycling leisure and tourism sector in Wales, UK, examining travel patterns of motorcycle tourists, motivations and preferences of this group and the potential economic impact
AB - The motorcycle leisure sector has evolved from a rebellious culture of the 1950s to a large mainstream market sector today. Motorcycle touring has grown significantly in recent years, with a shift to larger capacity motorcycles and an increase in the average age of motorcyclists. The demographics of this group has meant that, increasingly, motorcycles are used for leisure purposes rather than commuting. Peripheral locations, with a high proportion of the mountain and scenic roads favoured by motorcyclists, have seen a dramatic influx of these recreationists. Despite this significance there has been little academic work on the subject, or concerted efforts to embrace this market sector by destination marketing organisations. This paper discusses the findings of an investigation into the motorcycling leisure and tourism sector in Wales, UK, examining travel patterns of motorcycle tourists, motivations and preferences of this group and the potential economic impact
KW - motorcycling
KW - destination attributes
KW - expenditure
KW - rural tourism
UR - http://hdl.handle.net/2160/44678
U2 - 10.1016/j.tourman.2017.02.007
DO - 10.1016/j.tourman.2017.02.007
M3 - Article
SN - 0261-5177
VL - 61
SP - 180
EP - 189
JO - Tourism Management
JF - Tourism Management
ER -