Tourism on two wheels: Patterns of Motorcycle Leisure in Wales.

Carl Cater

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Abstract

The motorcycle leisure sector has evolved from a rebellious culture of the 1950s to a large mainstream market sector today. Motorcycle touring has grown significantly in recent years, with a shift to larger capacity motorcycles and an increase in the average age of motorcyclists. The demographics of this group has meant that, increasingly, motorcycles are used for leisure purposes rather than commuting. Peripheral locations, with a high proportion of the mountain and scenic roads favoured by motorcyclists, have seen a dramatic influx of these recreationists. Despite this significance there has been little academic work on the subject, or concerted efforts to embrace this market sector by destination marketing organisations. This paper discusses the findings of an investigation into the motorcycling leisure and tourism sector in Wales, UK, examining travel patterns of motorcycle tourists, motivations and preferences of this group and the potential economic impact
Original languageEnglish
Pages (from-to)180-189
Number of pages10
JournalTourism Management
Volume61
Early online date23 Feb 2017
DOIs
Publication statusPublished - 01 Aug 2017

Keywords

  • motorcycling
  • destination attributes
  • expenditure
  • rural tourism

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